Company
Editorial guidelines
The standards we hold ourselves to when we offer an article to your publication.
If one of our team has contacted you about contributing to your site, this page explains what you can expect from us. Your own editorial policy always takes priority.
What we send you
- Original articles written for your readers, not reused elsewhere
- Topics proposed to fit your existing categories and tone
- Facts, figures and quotes with sources you can check
- Clean copy that follows your style guide and formatting requirements
- Revisions when your editor asks for them
Links inside our articles
- A small number of contextual links that are relevant to the topic
- Natural anchor text; no keyword stuffing
- References to authoritative third-party sources where they help the reader
- You decide whether an article runs and whether a link stays
Labelling and disclosure
- We require paid placements to be labelled and disclosed to your readers, following your policy and Google's guidelines
- Paid links carry rel="sponsored" (Google also accepts rel="nofollow" where that is your policy)
- We never ask you to hide a commercial relationship from your readers
What we will not do
- Pitch topics unrelated to your site
- Send content promoting gambling, adult services, payday lending or anything illegal
- Use hidden links, cloaking or redirects
- Ask you to drop a label, a link attribute or a disclosure
- Keep emailing after you ask us to stop
Corrections
- If you find an error in an article we supplied, tell us and we will correct it promptly
- If you update or remove an article, we would appreciate a short note so our records stay accurate
Run a site and want to work with us?
Tell us about your publication and how you prefer to collaborate.