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How we vet a site before we pitch it

The checks every candidate site goes through before it can appear in a client shortlist.

Draft outlineThis article is a draft outline. The full piece is being written.

Outline

  • Why a single authority score is not enough
  • Reading traffic by country, and what a traffic floor protects against
  • What a reviewer looks for in recent articles and outbound links
  • When a page cannot be judged, and why that is not a pass
  • How a verdict is recorded and shown to clients

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